Client FrogAsia YTL
Date June 2024
Brief Design and construct a notebook that is functional and inspiring for YTL staff at FrogAsia.
Tools Adobe Illustrator
Process
As we moved to our new office, I was asked to create a welcoming gift for my colleagues. The new notebooks had to radiate our HEART colours and values, and have elements of delight.
I approached the project as a way to remind our staff of our branding and our company's values, and decided to create something interactive as a personal challenge. The spinning wheel that I created for the front cover went through many variations before settling on one that functions the smoothest and is the most cost-efficient.
I approached the project as a way to remind our staff of our branding and our company's values, and decided to create something interactive as a personal challenge. The spinning wheel that I created for the front cover went through many variations before settling on one that functions the smoothest and is the most cost-efficient.
FrogAsia believes in the 5 HEART values, which have been intergrated in the notebook by 5 dividers.
Each divider has an activity that encourages people to get to know the HEART values, with the back explaining what that value means.
For example, the value 'Think Ahead and Out Of the Box is represented by the colour purple. The activity I crafted for this page echoes that value by providing a 'sketching' template for people to make quick sketches and doodles.
Process of constructing the interactive wheel
