See the Instagram Page here
Client FrogAsia YTL
Date September 2022 - onwards
Brief Create marketing collateral for FrogAsia, an edutech company
Tools Adobe Photoshop | Adobe Illustrator | Adobe After Effects | Adobe Premiere Pro | Capcut
Process
Creating educational content that is useful to Malaysian teachers can be challenging. Research is the first and most important step in creating effective visuals that Malaysian teachers can relate to. 70% of the design work involves high-level conceptualizations and empathizing with the local perspective. Using visual metaphors and a sense of wittiness is also part of FrogAsia's branding guidelines, which is why many of these graphics evoke a sense of playfulness and explorativeness.
Also, visual metaphors felt appropriate in introducing thought-provoking questions and opens room for discussion on teachers' impact on their students. I challenged myself to use AI tools to reimagine how education can look like for teachers and how we can deliver useful tips with visually-capturing images.
Social Media Posts
Photo-manipulation
Workshop E - A Playful Mindset
Art Direction and Environment Design for a teacher workshop
Art Direction and Environment Design for a teacher workshop
We wanted to host a non-typical workshop for Malaysian teachers that brings them outside of their comfort zone.
Since we believe in having a playful mindset, I made animated gifs and paper-like cut outs to simulate a handcrafted feel and a welcoming warmth.
Since we believe in having a playful mindset, I made animated gifs and paper-like cut outs to simulate a handcrafted feel and a welcoming warmth.
Video Editing & Animation for Social Media
In addition to designing, the team had to also explore video editing and simple animations to create more inviting posts for social media.