Client Coway
Agency Grey
Date August 2025
Brief Develop the theme, art direction, and execute all digital and print assets for Coway Run 2025
Tools Adobe Illustrator | Adobe Photoshop
Process
Our team was tasked with developing the theme, art direction, and all supporting assets for this year’s Coway Run — from digital and print materials to on-ground activations and the in-race experience. My role in the team focused on brainstorming art directions and supporting design execution across key visuals.
The theme, Power Your Progress, was built on the idea that staying healthy isn’t about one big goal, but about the small steps you take every day. Progress means looking after all parts of your life: drinking clean water, getting enough rest, and keeping active.
This idea shaped our visual direction. We used fun, simple shapes to represent the many small pieces that make up your overall wellbeing. The look was colourful and vibrant to match Coway Run’s identity as a family-friendly, fun event. We combined flat vector elements with 3D forms to show that wellness isn’t a straight path — it has layers and variety.
Once the direction was set, we applied it across all assets — digital, print, and on-ground. We also created photo spots for runners to take pictures after finishing the race, and helped design the in-race experience, including fun hurdles inspired by Coway products.
References when ideating for key visual and concept
Small overlapping shapes that build the 'ultimate you'.
First draft of concept
Second draft of concept
Final key visual
Merchandise
Digital assets
On-ground print assets
